My Daily Driver  |  E-zine back issues  |  Original archived edition
All I want for Christmas? Jeesh, this is only November! Why is My Daily Driver.com asking this question? Well, for every year that has passed since I was a child, the arrival of the "Christmas" season has crept closer and closer to Halloween. I suppose, back in the day, folks were just more patient, or perhaps just a tad more traditional. I have not completed a year by year side by side taste comparison as to when the first reference to the "Holiday Shopping" season begins. But, it does seem to come earlier with each passing year.

I don't mean to focus only upon the "Christmas Season", as I know it is supposedly a "religious" holiday. I use this moniker to identify the single greatest retail enticement known to western man. Valentines Day, Mothers Day, Fathers Day and even Arbor Day cannot hold a candle to the "Christmas Shopping" season. Regardless of your religious persuasion, you cannot possibly escape the retail media blitz surrounding this season. And as I stated before, this blitz seems to occur earlier and earlier each year.

The use of This Months Article forum to express myself regarding the "Holiday Season" may have some of our loyal readers confused. Usually, this space contains insightful information spanning through the repair of brakes to rebuilding a carb to how to get started in buying a classic car etc. Well, not this month boys and girls.    continued...


"...back in the day, folks were just more patient, or perhaps just a tad more traditional. "

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